Aligned Beverage Solutions, LLC is a sales and marketing organization with an expertise and specialized focus in the wine and spirits industry.

Created by a group of accomplished professionals who possess a combined 70 years of industry experience, Aligned Beverage Solutions is dedicated to fostering emerging or under-serviced brands.

We work with our partners to create value by developing a customized and precise plan of execution that is specific to each individual brand. Taking this targeted approach allows us to carve out a clear path that circumvents the hurdles and complexities of the Three-Tier System.

Our collective experience and business acumen provides our partners with a superior level of strategic planning, industry comprehension and successful execution. The foundation of our business is built on our commitment and dedication to effectively accelerate the growth and value of the brands we proudly represent.




Hans has a proven track record of success in his 25+ years of working in the wine and spirits industry.  His experience spans across multiple continents and his vast knowledge of building brands into tremendous success stories makes him an invaluable asset to Aligned Beverage Solutions and our partners.



Jay holds over two decades of experience and leads the US operations for Aligned Beverage Solutions. A rapid career progression, with some of the most respected companies in the business, has allowed Jay to garner an exceptional understanding of the industry while also building a vast network of valuable relationships.

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